The QGF brand system
A focused identity for a worldwide educational programme. This guide documents how the QGF Global Portfolio Challenge mark, colour palette and typography should be used across every digital and printed surface.
Three palettes, one mark.
The QGF logotype is provided in three palette-locked variants. Choose the variant that gives the highest contrast against the surface it sits on. The mark must never be reconstructed or re-coloured outside of these three SVG files.
A confident, signalling palette.
The QGF palette is anchored on a single, deep navy. The orange-to-pink gradient drawn from the mark itself provides the system's accent and is reserved for moments that need to lead the eye - calls to action, key statistics, the QGF mark.
Two typefaces, clearly assigned.
Headings are set in Arsenal, a humanist serif-influenced sans with a strong editorial voice. Body copy is set in Montserrat for clarity at small sizes and consistent rendering across browsers. Both are open-source and self-hosted on this site - no external font CDN, fast and reliable everywhere including mainland China.
- Weights
- 400 Regular, 700 Bold
- Use for
- H1 - H4, key statistics, hero copy
- Tracking
- -0.01em
- Source
- Self-hosted woff2 (originally from Google Fonts - Arsenal)
- Weights
- 400, 500, 600, 700 (variable font)
- Use for
- Paragraph, UI, navigation, buttons
- Line-height
- 1.55 - 1.65
- Source
- Self-hosted woff2 (originally from Google Fonts - Montserrat)
Do and don't.
A few simple rules that keep the QGF mark readable, consistent and recognisable across every surface it appears on.
Preserve clear space
Always leave clear space equal to the height of the "Q" on every side of the mark.
Use the correct variant
Pick the variant with the highest contrast against the background. Navy on light. White on navy.
Don't re-colour the mark
Never re-tint, re-gradient or substitute the QGF mark's colours. Use the supplied SVGs only.
Don't distort
Never stretch, skew, rotate, outline or add drop-shadows to the QGF mark.
Ready to put the brand to work?
Download the mark, head back to the programme page, or get in touch with the QGF office for partnership-specific guidance.